About cookies

Summary

Measurement and advertising cookies are enabled by default until you make a choice; you may reject them. When you click “Reject”, all of them are switched off, the measurement and advertising cookies on your device are deleted and are no longer set, and your choice is remembered for 12 months. If you reject, the site continues to work fully. You can change your preferences at any time:

Cookie preferences

Strictly necessary cookies

These are required to run the site and to remember the choices you make; they cannot be turned off.

When an invitation link is clicked, the time of the click, the invitation code and the IP address are recorded on our server for invitation statistics and to prevent abuse.

Cookies enabled by default (you may reject them)

Analytics

To measure in detail how the site is used. Enabled by default; if you click “Reject” or switch off “Analytics” in the preferences panel, they are not set and are deleted.

Marketing

To measure whether ads are effective and for remarketing (showing you relevant advertising). Enabled by default; if you click “Reject” or switch off “Marketing” in the preferences panel, they are not set and are deleted.

Regional offers: unless you have rejected marketing cookies, we may show you a discount coupon specific to the province you are in (derived approximately from your IP address; the IP address is not stored), based on whether you have visited the site before and whether there are items waiting in your cart. No additional cookie is set for this; the on-site visitor ID nv_sid and the cart cookie are used. If you have rejected or switched off marketing, no personalised offer is shown. A coupon restricted to certain provinces is valid only for delivery to those provinces.

Personal coupons: unless you have rejected marketing cookies, we may show you a single-use, time-limited discount code when you return after leaving a basket above a certain amount, or after reaching the checkout page and leaving without completing your order. For this we use the cart cookie (nv_cart) together with the time your basket was last updated and the time you reached the checkout page; no separate tracking cookie is set. An offer shown the moment your basket total passes a certain threshold looks only at your current basket; it does not recognise or track you, so it does not depend on your cookie choices. A code we give you is stored against your basket and becomes invalid once it expires or is used in an order. Discounts cannot be combined within an order; of those that apply, the one that saves you the most is applied automatically.

If you have rejected marketing, the Meta Pixel script is not loaded at all. The site does not use Hotjar, TikTok or any similar measurement tool. We also do not use a functional/personalisation cookie category; Google's corresponding signals follow your “Analytics” setting, while regional offers and personal coupons for returning visitors follow your “Marketing” setting.

Google tags and your choice (Consent Mode)

We use Google Consent Mode v2. Until you make a choice, Google tags are informed that measurement and advertising are permitted by default. When you click “Reject” (or switch off a category in the preferences panel), this status is updated to “denied”: Google tags then neither write nor read cookies and send only an anonymous signal (page, time, browser type, consent status), which Google uses for aggregate modelling without identifying you. Google and Meta cookies previously set are deleted from your browser.

When your order is completed, the order number, amount and currency are reported to Google tags as a sale. The copy of the sale sent from our server to Google Analytics is sent unless you had rejected analytics cookies at the time of the order. Unless you have rejected marketing cookies, so that the sale can be matched with the Google Ads ad (enhanced conversions), a one-way encrypted (SHA-256 hash) version of your email address, phone number, first name and last name, together with your postal code and country, is also given to the Google tag. The hashes are generated on our server; your plain email, phone number and name are never written to the page. Your full address, Turkish ID / tax number and card details are never sent to Google.

Unless you have rejected marketing cookies, sale information is sent to Meta (Facebook / Instagram) from the Meta Pixel in your browser; Meta also copies this record to its own server with its own infrastructure (Meta Conversions API gateway) and counts the two copies as a single sale by means of the order number. The record contains the order number, amount and products; so that the sale can be matched with the ad on Meta, a one-way encrypted (SHA-256 hash) version of your email, phone number, first name, last name, province, postal code, country and customer number; Meta also receives the IP address and browser information sent by your browser, and the _fbp / _fbc cookies. Your full address, Turkish ID / tax number and card details are not sent. If you have rejected or switched off marketing cookies, no information goes to Meta and no matching data is given to Google. Regardless of your cookie preference, your order is recorded for order management.

On-site traffic count

From the request your browser already sends to open a page, our server records the following in our own database: the page opened, the time, the device class (mobile / tablet / desktop), the language, the domain of the site you came from and, if the link carries an ad or campaign marker, its type (e.g. “Google ad”, “email campaign”) and your approximate location (the province in Türkiye, only the country abroad; e.g. “İzmir”). When you add a product to your cart, which product, how many units and when is likewise counted anonymously.

The location is derived on our server from your IP address at the moment the page is opened, using the DB-IP database; your IP address is not sent anywhere else and is not stored — only the province or country name is written. Your browser identifier is not stored either; this record does not identify you and is not combined with other data. This measurement is carried out for everyone, regardless of your cookie choice. The ad-click ID itself (e.g. gclid) is never written to this record. It is used only for aggregate statistics and is not disclosed to third parties. The retention period is 25 months.

Unless you have rejected analytics cookies, the nv_sid cookie (a random identifier, 13 months) is set for the unique-visitor count. If you have rejected them, this cookie is deleted, nothing is written to your device and your visit is counted only anonymously. Visits by search engine and AI bots, link previews and our own staff are not counted.

If you wish to be excluded from this measurement: Do not measure this browser — clicking it writes the nv_sayma cookie, and no record is kept from that browser.

Transfers abroad

Google (USA) and Meta (USA) cookies, and the data collected through them, are transferred to these providers unless you have rejected the relevant category; once you reject, the transfer stops. Legal basis: legitimate interest together with your right to choose (reject); the transfer abroad is carried out within the framework of KVKK Art. 9 and, for visits from the EU, under the EU–US Data Privacy Framework and standard contractual clauses. On-site traffic data is kept on our server with our hosting provider in Germany (Frankfurt, European Union), accessible only to us, and is not shared with third parties.

Rejecting and changing your choice

You may reject measurement and advertising cookies in three ways: the “Reject” button in the banner; the “Cookie preferences” link at the bottom of the page or the button at the top of this page (the preferences panel shows the current status and lets you switch Analytics and Marketing off separately); and, for the on-site traffic count, Do not measure this browser. When you reject, the relevant cookies are deleted, the page reloads and the switched-off tools are no longer loaded; nv_sid is deleted. Your choice is stored for 12 months; if you clear your browser's cookies, we will ask again. You can also delete or block cookies in your browser settings; if strictly necessary cookies are blocked, the cart and member sign-in will not work.

Your rights and contact

Under KVKK Art. 11 and, for visits from the EU, GDPR Arts. 15–22, you have the right to access your data, to request its rectification or erasure, to object to its processing and to lodge a complaint (in Türkiye with the Personal Data Protection Board; in the EU with the competent supervisory authority). To apply: fatih@nuvelle.com.tr. For details on how personal data is processed: Privacy, Security & KVKK.